Let's Get Digital

The agenda of this article is to create awareness about the PPC Module, how ads auction works, how ads ranking are decided, cost of ads to paying per click and many more. Google ads are powered by an auction bidding market.  Google Ads = Auction + Bidding Google ads only work over auction and bidding. Because Google has a limited space to show your ads. Google can show the ads on SERP only at the top or at the bottom of the page. Google ads space is a resource which Google auctioned to the advertisers. In Offline, we see that a product is sold on auction and different buyers bids on the product with a different amount. That product is the main resource on which buyers are willing to spend the amount. So, in Google, Google ads space on SERP is a resource or a product. Every Advertiser bid on it because he also want to rank on SERP by paying some amount to Google But space is limited. That gets difficult for google to rank which ad. Let's see what is the procedure for google ads a

Facebook ads is a very famous platform to attract our audience through Facebook campaigns . We can attract more customers as compared to another platform because people engaged on Facebook more. Due to the large Facebook database, we can easily place ads for our targeted audience according to our niche. In this article, we will cover how we use facebook database and how facebook auction takes place. There are many niches on which marketers work and facebook categories each and every data in its database. For Example:- A sportswear shop owner runs an ad on Facebook for the audience who are interested in sports so he is willing to show ads to those only who are interested in sports only. Facebook will show ads only to those who are interested in sports and who likes sports-related activities and things. So, what is the process of Facebook for showing the ads to the Targeted audience only and how it works, we will see in this particular blog? The Facebook system runs on data points. Actua

Google's New Algorithm - Page Experience Google's new algorithm has now going to be launch in 2021, around August and September. It will be based on on-page  experience . As we know Google always focuses on the good quality of content or information must be delivered to their users and they must face good page experience. So that's why Google now going to launch a new algorithm which is page experience.  For Google, its priority is only and only user experience . It always wants the user to experience a good and high quality of content. There are many factors on which page experience depends but on the broad term we consider that the user visited google to ask some query and after entering his keyword, SERP shows some organic results over there. In this case, when the user clicks on any one of the sites to get the solution of his query, he must be satisfied with the results, he must be not disappointed with the particular page or website.  For example:- An user enters

What are a Podcast and Podcasting? The internet is the largest hub of information. We see various types of content on the internet. The content is in various formats like text/ image, video content, and audio content.  Text and image contents are found in blogs, social media and so on. Video content is found in youtube and other video platforms. Vidoe content is not very popular content delivering source in today's world. We see video as informational content and marketing content. It is used for both purposes. Informational content believers any information for any niche and some factors of that particular niche. Video content is a very famous way of delivering information to users. But long content is not preferred by users as compare to short videos like Instagram. Short contents are generally delivered on Instagram. Audio content is already in trend in other countries. So, the audio content is called a podcast . It is also a form of content. The content which is delivered in th

Google Ads or Facebook Ads - Which is better? I know it's a very popular question when u think to shoot a paid for your business. Everyone gets confused when it's about investing your money on any platform. Some people try both platforms for the promotion of their business. They shoot some ads on google and some ads on Facebook . Then, they analyse their insights to check, which ads are giving better results. But it's a very long process, so to ignore this activity, we have to check what is the difference between Facebook ads and google ads? Which type of features did Facebook provide or which features did google provides. Then, get the final conclusion. Google is the most used search engine, serving over 40k searches per second and it's ad network ( Google ads) takes as much as 33% of global digital ad revenue, while Facebook has around 1.18 billion daily active users. So, it's just a myth that Google is the only platform or we can say the biggest platform for ad

 There is a wide range of opportunities coming forward for Digital Marketers . As we are totally focusing on being digital day by day. Whether it is home, school, Collages or Corp rates and now marketing. We are getting a Digital. Digital Marketing has a great scope in future and this is also true that the traditional marketing trends are going to vanish soon. The expansion in the industrial sector creating a great and huge demand of Digital Marketers for brand new skill sets. Ans Digital Marketing will eliminate the face to face interactions with the Customers and people will look for online presence. So, The concept of Digital Marketing has come from other countries, and the demand for digital marketers are also available all over the world. Not in India, every country needs skilled Digital Marketers who can promote Business on large platforms. There are various career options available for those who are willing to work on the Digital Marketing platforms and decided to make a care