Google's New Algorithm - Page Experience

Google's New Algorithm - Page Experience

Google's new algorithm has now going to be launch in 2021, around August and September. It will be based on on-page experience. As we know Google always focuses on the good quality of content or information must be delivered to their users and they must face good page experience. So that's why Google now going to launch a new algorithm which is page experience. 

For Google, its priority is only and only user experience. It always wants the user to experience a good and high quality of content. There are many factors on which page experience depends but on the broad term we consider that the user visited google to ask some query and after entering his keyword, SERP shows some organic results over there. In this case, when the user clicks on any one of the sites to get the solution of his query, he must be satisfied with the results, he must be not disappointed with the particular page or website. 

For example:- An user enters the query on zeta chi engine for latest smartphones and on SERP 10 sites ranked on the page. User clicks on the first link and enter into the website and go through the content and he didn't get the accurate results from it and without doing another activity he gets back to the google page. Then the user clicks on the second link and visit the second site and user spent time on the site and get engage with it and he gets the correct solution from it and the user gets the satisfactory answer. Now, what will Google do? Die to poor page experience by the user google will remove the website from the Google ranking on the first page. This is why page experience is important and google on it so hard. So which type of experience as a user must-have.  When a user visits a website and how it reacts and interact is call page experience. And this is what this algorithm will judge. The algorithm will judge all the pages and recheck the old matrices to improve the user page experience

 Google only works for the user, not for website owners. It only focuses on user intent. The website must be matched to the users intent. To increase the page experience google is putting lots of efforts. 

Now let's see what the page experience all depends upon:

This page experience algorithm is the combination of multiple existing factors only.

1. Page Speed

2. Broken Links

3. Annoying elements on the page

4. HTTPS

1. Page Speed:- Low page speed results in bad user experience. the website must be load within 5 seconds.

2. Broken Links:- Broken links is also a factor which results in bad page experience by the user from the particular website.

3. Annoying Elements on Page:- Annoying Elements like too much repetitive content, too many ads on website, popups, less content, incomplete content these can result in bad page experience.

4. HTTPS:- If your website id not secured then also user will refuse to make payments or share information with the website. The user always prefers a secured website only. Site security is also a factor for user page experience. 

These are the factors which are related to speed, security and usability are consider for good page experience. The condition for a good page experience is only fast page speed, the security provided to the user and usability it means how the user interacts with the website.

Core Web Vitals 

Core web vitals are the factors or matrics over which page experience is tested.

1. LCB - Largest content paint.

It is a matric which is related to the page speed of the website.

Good:- LCP is good when it is less than 2.5 seconds

Need Improvement:- You need improvement if LCP is between 2.5 seconds to 4 seconds.

Poor:- LCP indicates poor if it is more than 4 seconds.

2. FID:- First Input Delay

This matric is related to the interaction between the user and the website.

Good:- Good FDI is less than 100 ms

Need Improvement: Site needs improvement when it is between 100ms to 300 ms

Poor:-  Poor FDI is when it is more than 300 ms

3. CLS:- Cummilative Layout Shift.

It is related to page layout. What is page shows, how it is shifting when the user click on the particular link? All these are measured by CLS.

Good:- Good CLS when it is less than 0.1

Needs Improvement:- When CLS is between 0.1 to 0.25

Poor:- When CLS is more than 0.25

These are the factors on which we have to focus to rank our website on the google first page. Now these factors, we have to measure our website and need to improve the user page experience to be on the google ranking after the introduction of this algorithm. It is the right time to improve the website according to the page experience algorithm.